Two examples of quantitative studies conducted by HEC Junior Conseil
What is a quantitative study?
To understand the expectations of a given market, to decipher the needs of a targeted population, quantitative research is an effective tool. HEC Junior Conseil offers this service to its clients so that they can be advised before launching their project or making a successful transition. Clients of all types, CAC 40 companies, entrepreneurial start-ups or public organizations, have recourse to the expertise of HEC Junior Conseil for quantitative studies.
In what context can a quantitative study be used?
Let's look at two quantitative studies conducted with HJC.
What was the context of the studies and the clients' needs?
The first study we discover is that of a private individual who called on HEC JC to study the expectations of students on the HEC Paris campus in terms of mobility. The client wanted to provide the campus inhabitants with shared means of locomotion ranging from electric scooters to cars within and outside the campus. The large number and diversity of the target population - the entire HEC campus, i.e. professors, MBA students, Grande École students, international students, etc. - required a quantitative study to assess the feasibility of such a project.
HEC Junior Conseil's expertise was also requested by a surgeon in a clinic, specialized in maxillofacial surgery, who wished to improve the chatbot - the platform for automatic answers to post-op questions - of public medical practices. In addition, he had plans to market it to private practices. In this case too, the quantitative study is necessary to know the expectations of private practices who would like to relieve their secretariat of redundant and time-consuming post-operative questions.
The quantitative study is based on the analysis of data collected through questionnaires. These questionnaires are often the result of work between the client and the student administrators. This joint work results in questionnaires that are clear, well timed, and have the greatest potential for analysis. In the case of a quantitative study, the students focus the questionnaires on closed-ended answers, in order to be able to illustrate numerical trends with percentages.
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How does HJC intervene in this type of study?
For the first study cited, the questionnaires were conducted face-to-face due to the presence of a large sample of students already on campus. For the second study, responses to the questionnaires were obtained by telephone calls to practitioners. These two means are not the only ones, HEC Junior Conseil also uses targeted emails to collect data. However, what is not different is the use of Sphinx, a coding technology that HJC uses to edit its questionnaires and collect the responses. Generally speaking, the quantitative study then begins with the processing of the data to identify trends. At HJC, the new mandate is trained by the old mandate during a six-month bi-tenure period, which ensures the transmission of its expertise and data analysis methods.
How did the quantitative study best help our clients?
For mobility within the campus, the analysis revealed a preferential trend for electric scooters and bicycles over cars. This is justified by the fact that our HEC campus remains a human-sized campus where the use of the car is secondary. On the other hand, the car stands out more clearly as the most efficient means of transportation outside the campus.
In order to reach Paris or cities near the campus, the car was preferred by 60% of the campus but a car service at disposal kept many constraints for half of the individuals questioned, such as having to return it etc.
With HJC, a quantitative analysis is also accompanied by recommendations from the directors about the project to be undertaken. Based on studies for similar clients as well as the use of our HEC courses, these recommendations are the added value of our studies. Here, putting cars on campus seemed less effective than more accessible means of transportation like electric scooters. When the quantitative analysis allows, we also suggest a price range for the product or service. For electric scooter rentals, a per-minute billing model rather than a subscription model was recommended.
In the case of the second study, opinions were more diverse about private practices acquiring a chatbot. Practitioners were ¾ in favor while half of the receptionists rejected it. On the other hand, opinions were rather unanimous for charging X euros per month per practice. In sum, the diffusion of the chatbot to private practices was a particularly recommended choice for our client. This chatbot met the expectations of both the practices and the patients who had post-operative questions.
In conclusion, the diversity of quantitative studies that HEC Junior Conseil carries out is explained by the diversity of its clients' profiles. We appreciate receiving your requests for studies every day in order to accompany you as best as possible in the launch of your projects or your company.