Publications

Gen Z: the much-criticized generation that is nevertheless rewriting the rules of the market

Gen Z: a criticized generation that is nevertheless rewriting the rules of the market

January 12, 2026

By 2030, this generation that is redefining the rules will represent nearly a third of the working population in France and will be one of the main drivers of c...

A look back at the career of Rajaa Mekouar, HJC alumni and founder of Calista Direct Investors

A look back at the career of Rajaa Mekouar, HJC alumni and founder of Calista Direct Investors

Mar 12, 2025

Rajaa Mekouar graduated from HEC in 1997 and was a member of HEC Junior Conseil (LES ARGONAUTES) in 1995, where she was in charge of business development...

Forming a mandate at HEC Junior Conseil

Forming a mandate at HEC Junior Conseil

Dec 19, 2024

At HEC, incoming members are elected by all members of the association, following a series of selective tests: knowledge test, sim...

Cryptography to protect digital identity and content

Cryptography to protect digital identity and content

Oct 28, 2024

For 4 months, HEC Junior Conseil worked with Certiphy, an innovative start-up that has developed a solution enabling digital content creators ...

A look back at the career of an HJC alumnus: creating his own start-up

A look back at the career of an HJC alumnus: creating his own start-up

Sep 26, 2024

Clara Meurer, co-founder and co-CEO of Buddy, is an inspiring example of an HEC Junior Conseil (HJC) alumna who has learned from her experiences in the...

Why join a Junior Entreprise?

Why join a Junior Entreprise?

Sep 20, 2024

For many students entering business school, the world of Junior Enterprise seems shrouded in mystery. Between fantasy, rejection or...

HEC Junior Conseil's CSR turnaround

Case study: advising La Poste on its CSR strategy

August 31, 2024

Corporate Social Responsibility (CSR) has become a major issue in recent years. Aware of this trend, HEC Junior Cons...

What is the CSRD, the new CSR standard that will revolutionize corporate extra-financial reporting?

What is the CSRD, the new CSR standard that will revolutionize corporate extra-financial reporting?

August 21, 2024

With the "Green Deal", the EU has launched a series of measures focusing on respect for human rights and environmental protection, with the aim of fair...

Why work with a Junior Entreprise?

Why work with a Junior Entreprise?

August 13, 2024

From CAC40 giants to start-ups, private individuals and even renowned consultancies, many companies call on Juniors En...

Why call upon a Junior-Enterprise when you are a start-up?

Why call upon a Junior-Enterprise when you are a start-up?

Feb 14, 2023

More and more start-ups are calling on Junior-Enterprises to carry out certain assignments in order to sound out their market or compare their ideas ...

testimonial market research

Testimony of a client on a business plan realized by HEC Junior Conseil

Feb 10, 2023

Business Plan for Dom et Vie: example of a study carried out by HJC
In 2021, HEC Junior Conseil carried out four studies for Dom et Vie, demonstrating the loyalty...

What is the difference between a benchmark and a competitive intelligence?

What is the difference between a benchmark and a competitive intelligence?

Feb 06, 2023

Benchmarking and competitive intelligence are two essential elements of a competitive or market study. But these two components are differentiated by the means used to conduct them...

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