Field studies

HEC Junior-Conseil:
Expertise in the field for precise insights

For almost 50 years, HEC Junior Conseil puts its know-how at the service of companies for rigorous, targeted field studies. Thanks to our proven methodologies, we can carry out qualitative studies, and  quantitative surveys and  focus groups and store checks to provide you with key information straight from the field.

These services enable you to better understand your customers' expectations, validate your assumptions and make informed decisions.

Find out more about our field survey services below.

HEC Junior Conseil has solid expertise in conducting qualitative research, whether by telephone or face-to-face.

Qualitative studies enable us to explore participants' responses in depth through semi-structured interviews.

These studies meet a variety of needs consumer needs in order to optimize to optimize an existing offer, understanding expectations for the launch of a new productor even obtain precise insights to support a project with financial backers, etc.

We have more than 4,000 students at our disposal, who can be mobilized anywhere in France and abroad to administer the questionnaires.

Methodology :

  • Design of a detailed interview guide to measure the variables of interest;
  • Target selection to maximize representativeness and relevance;
  • Conducting semi-structured interviews ;
  • In-depth data analysis, interpretation of results, and formulation of strategic recommendations.

To find out more about qualitative research, we invite you to read our article :

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