Strategy
HEC Junior-Conseil:
Strategic expertise for your company
For nearly 50 years, HEC Junior Conseil helps companies make strategic decision-making through tailor-made services. Our teams of highly qualified students carry out in-depth market research, competitive benchmarking and strategic intelligence to provide our customers with a clear and precise vision of their environment.
Whether to identify new market opportunities, analyze the competition or anticipate industry trendswe provide you with concrete solutions tailored to your needs.
Find out more about our services below.
HEC Junior Conseil carries out a large number of market studies every year. As the name suggests, the purpose of a market study is to gain a better understanding of a given market.
It generally includes :
- A trend study (market sizing, identification of market players and drivers)
- A study of consumers, suppliers and distributors
- A competition survey.
HEC Junior Conseil also has access to more than 150 databases (Xerfi, Bloomberg, etc.), enabling our experienced students to provide you with the most efficient reports possible. This summary report presents all the data observed and collected, together with our strategic recommendations.
Option When the target market is very specific, or to obtain more precise data, it is sometimes necessary to include a field phase in the market study, through qualitative or quantitative surveys.
To find out more about market research, we invite you to read our articles :
HEC Junior Conseil is accustomed to helping companies of all sizes (start-ups, SMEs, ETIs, major groups) to carry out benchmarking in order to position themselves in relation to their competitors.
Our expertise in this field enables us to draw up specific benchmark grids for all possible markets. HJC also draws on more than 150 databases to deepen our analyses with pre-existing data (financial, strategic, operational, etc.).
The main stages of a benchmark :
- Preliminary researchs on the market and on targeted (or to-be-targeted) competitors
- Benchmark segmentation according to the type of company to be compared and the customer's needs
- Benchmark formatting (creation of company fact sheets).
We then draw up a summary report presenting the benchmark results and strategic recommendations based on our analyses.
For more information and to find out everything about benchmarks, we invite you to read our article :
HEC Junior Conseil was asked to carry out several competitive intelligence surveys.
Competitive intelligence is a long-term observation process, which serves to provide customers with information about their direct, indirect or potential competitors. It involves :
- Identify specific objectives
- Take stock of the market and its competitors
- Collect targeted data on a recurring basis
- Analyze trends, opportunities and threats, with a view to drafting our summary report.
Competitive intelligence can be applied in a number of contexts: development strategy, new product launch, innovation phase, marketing campaign, anticipation of opportunities or threats, etc.
To find out more about competitive intelligence, we invite you to read our article :
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