Articles published by Brieuc Bourguignat

January 31, 2023

A look back at the career of an alumnus of HEC Junior Conseil (an M&A)

HEC Junior Conseil is a structure that has been bringing together motivated HEC Paris students since 1971 who are committed to providing the best possible support to their clients. It counts more than 700 alumni, i.e. a...

November 05, 2022

Two examples of quantitative studies conducted by HEC Junior Conseil

What is a quantitative study?
To know the expectations of a given market, to decipher the needs of a targeted population, quantitative research is an effective tool. It is...

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February 14, 2023

Why call upon a Junior-Enterprise when you are a start-up?

More and more start-ups call upon Junior-Enterprises to carry out certain missions in order to survey their market or to confront their ideas to this market. Whether it is to reach ...

February 10, 2023

Testimony of a client on a business plan realized by HEC Junior Conseil

Business Plan for Dom et Vie: example of a study conducted by HJC
HEC Junior Conseil conducted four studies for Dom et Vie in 2021, proof of a successful retention of this company...

February 06, 2023

What is the difference between a benchmark and a competitive intelligence?

Benchmarking and competitive intelligence are two essential elements of a competitive or market study. But these two components are differentiated by the means used to conduct them...

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