HEC Junior Conseil is a structure that has been bringing together motivated HEC Paris students since 1971 who are committed to providing the best possible support to their clients. It counts more than 700 alumni, i.e. a...
What is a quantitative study?
To know the expectations of a given market, to decipher the needs of a targeted population, quantitative research is an effective tool. It is...
More and more start-ups call upon Junior-Enterprises to carry out certain missions in order to survey their market or to confront their ideas to this market. Whether it is to reach ...
Business Plan for Dom et Vie: example of a study conducted by HJC
HEC Junior Conseil conducted four studies for Dom et Vie in 2021, proof of a successful retention of this company...
Benchmarking and competitive intelligence are two essential elements of a competitive or market study. But these two components are differentiated by the means used to conduct them...
Realization & referencing
