Field studies

HEC Junior Conseil has solid expertise in conducting qualitative research, whether by telephone or face-to-face.

Qualitative studies enable us to explore participants' responses in depth through semi-structured interviews.

These studies meet a variety of needs consumer needs in order to optimize to optimize an existing offer, understanding expectations for the launch of a new productor even obtain precise insights to support a project with financial backers, etc.

We have more than 4,000 students at our disposal, who can be mobilized anywhere in France and abroad to administer the questionnaires.

Methodology :

• Design of a detailed interview guide to measure the variables of interest;
• Target selection to maximize representativeness and relevance;
• Conducting semi-structured interviews ;
• In-depth data analysis, interpretation of results, and formulation of strategic recommendations.

HEC Junior Conseil carries out a large number of quantitative studies every year. We operate by telephone, via e-mail campaigns, face-to-face, or via online panels.

These studies meet a variety of needs: to better understand consumer expectations to improve an existing offer, analyzing needs for a new product launchor even obtaining precise data to reinforce a project with investors, etc.

To achieve this, we work with 4,000 students in France and abroad, capable of handling a large volume of questionnaires in a short space of time.

Methodology :

• Design a questionnaire or other data collection tool to measure the variables of interest;
• Validation of a representative sample of the target population ;
• Large-scale administration of questionnaires by suitable means;
• Data analysis, interpretation of results and formulation of strategic recommendations.

HEC Junior Conseil regularly assists companies with focus groups.

We run sessions ideally involving between 8 to 10 participants representative of the target to generate ideas and understand the external perception of your product, service or concept.

We are preparing a discussion guide that focuses the debate variables of interest, while encouraging interaction between participants.

Our experience ensures that all aspects of the analysis grid are explored during the focus group.

We then analyze the data and provide you with a report summarizing ideas, differences and our strategic recommendations.

HEC Junior Conseil regularly carries out store check missions, mobilizing project managers in France and abroad.

In collaboration with the customer, our project managers draw up a analysis grid to be followed during the surveys as well as a selection of stores to visit. Store checks are carried out in different geographical areas to gather the desired information. Finally, we draw up a detailed summary reportincluding the data collected and our strategic recommendations tailored to your objectives.

These store checks can be carried out in a variety of contexts: competitive studies, store audits, etc.