Market research
Why do it? a market study ?
Every year, more and more companies and individuals call on Junior-Entreprises to carry out their market research. HEC Junior Conseil carries out almost fifty or so each year Over the past 50 years, we have developed real expertise in market research: we carry out market studies for CAC 40 groups in a wide range of markets, such as construction, and for start-ups wishing to verify the viability of their product or gain a better understanding of the market they wish to enter.
The purpose of market research is - as the name suggests - to gain a better understanding of a given market. The aim is to quantify the market (market sizing), to bring out statistics and percentages in order to gain a better understanding of the market. The aim is also to understand market drivers, estimate future trends - i.e. how the market might evolve in the future - and identify the players currently active in it.
Market research usually includes market sizing, trend research, consumer and supplier research, and competitive research. When the target market is very specific, or to have more precise data, it is sometimes necessary to include a quantitative or qualitative study in the market research in order to collect additional data.
HEC Junior Conseil also has access to over 150 paid databases, enabling our experienced students to provide you with the most effective renderings possible.
To find out more and to learn all about market research,
we invite you to read our articles:
5 steps for your project
1. Quantitative/qualitative research phase if additional data collection is needed
2. Data collection, in particular through the 150 databases to which HEC Junior Conseil has access
3. Structuring the market research according to the specificities of the market
4. Formatting the market research
5. Delivery of the final deliverable (in Powerpoint format) and strategic recommendations
The advantages of HEC Junior Conseil in conducting market research
Ease of data collection
We have privileged access to over 150 databases. To collect additional data, HJC has established a close link with the network of 68,000 alumni of HEC Paris, and the academic faculty of HEC Paris, which allows us to benefit from the expertise of recognised experts in all markets.
A thorough knowledge of market research
HEC Junior Conseil involves students who are used to working on market research issues HEC Junior Conseil: our students usually come from one year of internships in the largest strategy consulting firms and put this experience to work in your market research. Some of our consultants have also graduated from the Msc in Strategic Management - ranked number 1 in the world for Masters in Management (QS, 2021, The Economist, 2019) - which enables them to deliver excellent quality market research.
Sector expertise
HEC Junior Conseil also has sectoral expertise in a very large number of sectors, which is a necessary condition for conducting excellent market research: HEC Junior Conseil can call on double degrees from Polytechnique for engineering, AgroParisTech for agronomy, the Sorbonne in law or economics, or ENSAE for data. This diversity of profiles enables us to produce excellent quality market research, even on issues as technical as blockchain or artificial intelligence.
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