Identification of the structure of a market and the strategic positioning of the company within this market
Definition of a commercial and financial action plan to carry out your project and guarantee its economic viability
Study and advice on the positioning of your company's brand image on a market segment
Study of the competitive environment in your market segment
Reflections and recommendations on your internal problems, from the positioning of your products to your internal organization.
Communication is an integral part of our expertise, we offer you numerous solutions by involving students from the Media, Art and Design Major at HEC Paris to develop communication tools adapted to your problems;
A large part of our work consists in accompanying you in your projects from their conceptualization to their development. We accompany you to move forward in a coherent and relevant way towards the creation of a company, minimizing the risks of the journey and optimizing the investments in order to give your project all its chances.
We have been specialising in marketing for over forty years. This experience allows us to offer you excellent quality studies with very high added value.
Our strengths in the marketing field are undeniable. We call on students from the Marketing Major at HEC and the Specialized Master in Marketing Intelligence, who have proven experience in this field. In addition, we have our own call platform and therefore do not have to outsource the field phase of the studies.
Strategy is a central element in corporate decision-making. As such, it is at the heart of our competencies. In this field, we can bring you our expertise in many areas.
To conduct this type of study, we call on students from the Strategy Major at HEC, with whom we have forged a privileged partnership. In addition, we have access to a vast set of databases (Xerfi, Kompass, Orbis, Factiva, MarketLine, Euromonitor...) that are regularly updated and which are a valuable aid in the development of your strategy.
HOW DOES A MISSION GO?
This is a key moment for the administrators! This contact allows us to learn more about your project, your motivations and your environment in order to better understand your needs.
This decisive moment allows us to identify your goals and the role we can play in achieving them.
We undertake to send you a proposal for intervention within 48 hours of making contact.
This one explains our understanding of your problems and presents our means of response.
This proposal includes a detailed methodology, a provisional timetable and a budget.
Our procedures follow those of consulting firms: after signing a study agreement, we begin the preliminary phase of the study in accordance with the methodology built and validated with you.
We call on HEC Paris students with the seriousness and skills required to carry out the field phase of your study.
We monitor the work of these students on a daily basis.
We call upon students from HEC Paris, currently in Master 2, competent and specialized in the field of the mission in order to carry out the study part.
These students will be guided in their work and will have access to all databases necessary for their documentation and research work.
WRITING OF DELIVERABLES
This step aims to finalize the mission by making a synthesis reporting on the pedagogical contribution of the mission for the consultants of the Junior Enterprise.
In addition, the Junior Entreprise will have to deliver a quality final deliverable that meets the criteria developed with the client at the beginning of the mission.
It is also possible to carry out a presentation of the overview on your premises.