OUR SERVICES IN A FEW WORDS

Market research

Identification of the structure of a market and the strategic positioning of the company within this market

Business plan

Definition of a commercial and financial action plan to carry out your project and guarantee its economic viability

Notoriety study

Study and advice on the positioning of your company's brand image on a market segment

Benchmark

Study of the competitive environment in your market segment

Strategic expertise

Reflections and recommendations on your internal problems, from the positioning of your products to your internal organization.

HOW DOES A MISSION GO?

INITIAL CONTACT

This is a key moment for the administrators! This contact allows us to learn more about your project, your motivations and your environment in order to better understand your needs.

This decisive moment allows us to identify your goals and the role we can play in achieving them.

INTERVENTION PROPOSAL

We undertake to send you a proposal for intervention within 48 hours of making contact.

This one explains our understanding of your problems and presents our means of response.

This proposal includes a detailed methodology, a provisional timetable and a budget.

STUDY LAUNCH

Our procedures follow those of consulting firms: after signing a study agreement, we begin the preliminary phase of the study in accordance with the methodology built and validated with you. 

FIELD PHASE

We call on HEC Paris students with the seriousness and skills required to carry out the field phase of your study.

We monitor the work of these students on a daily basis.

STUDY PHASE

We call upon students from HEC Paris, currently in Master 2, competent and specialized in the field of the mission in order to carry out the study part.

These students will be guided in their work and will have access to all databases necessary for their documentation and research work. 

WRITING OF DELIVERABLES
AND SYNTHESIS

This step aims to finalize the mission by making a synthesis reporting on the pedagogical contribution of the mission for the consultants of the Junior Enterprise.

In addition, the Junior Entreprise will have to deliver a quality final deliverable that meets the criteria developed with the client at the beginning of the mission.

It is also possible to carry out a presentation of the overview on your premises.

OUR AREAS OF EXPERTISE

COMMUNICATION

Communication is an integral part of our expertise, we offer you numerous solutions by involving students from the Media, Art and Design Major at HEC Paris to develop communication tools adapted to your problems; 

  • Study of image and notoriety 
  • Communication Plan 
  • Internal communication
  • Website creation

BUSINESS CREATION

A large part of our work consists in accompanying you in your projects from their conceptualization to their development. We accompany you to move forward in a coherent and relevant way towards the creation of a company, minimizing the risks of the journey and optimizing the investments in order to give your project all its chances. 

  • Market Research
  • Launch studies 
  • Implementation studies 
  • Commercial and financial business plan 
  • Communication Plan

MARKETING

We have been specialising in marketing for over forty years. This experience allows us to offer you excellent quality studies with very high added value. 

  • Market Research
  • Product Launch
  • Satisfaction surveys
  • Behavioural studies
  • Notoriety studies
  • Optimization of distribution processes

Our strengths in the marketing field are undeniable. We call on students from the Marketing Major at HEC and the Specialized Master in Marketing Intelligence, who have proven experience in this field. In addition, we have our own call platform and therefore do not have to outsource the field phase of the studies.

STRATEGY

Strategy is a central element in corporate decision-making. As such, it is at the heart of our competencies. In this field, we can bring you our expertise in many areas.

  • Implementation study
  • Positioning study 
  • Investment strategy
  • Growth strategy study
  • International expansion study

To carry out this type of research, we call on students from HEC's Strategy major, with whom we have forged a privileged partnership. We also have access to a vast array of regularly updated databases (Xerfi, Orbis, Factiva, MarketLine, Euromonitor...), which are invaluable in helping you draw up your strategy.