Marketing & Communication

HEC Junior Conseil had the opportunity to work with a number of clients to develop their communication plans, a crucial step in effectively reaching their target customers.

Our 18 project managers, trained thanks to their marketing courses at HEC, will help you to define a communications strategy adapted to your company. The communication plan is a strategic document that sets out objectives, key messages, target audiences, communication channels and actions to be taken to ensure consistent, effective communication, supported by a uniform graphic charter.

Project milestones :

• Develop a research framework to assess your current communication performance and define quantifiable objectives;
• Preliminary research to identify best practices among your competitors and determine the expectations of your target audience;
• Definition of specifications for a dynamic communications strategy over a 6-month period, with a precise weekly schedule (publication of articles, growth hacking, comments management, etc.).

HEC Junior Conseil has already produced a number of websites, drawing on the skills of students on double-degree courses at France's most prestigious France's most prestigious engineering schools (Polytechnique, Ensae, CentraleSupélec, etc.).

Thanks to this technical expertise, our students will be able to support you in your web development project. This process of creating, designing and maintaining web sites and applications aims to offer your customers an optimal and attractive user experience.

Project milestones :

• Identify your needs, the objectives of the site or application (showcase, e-commerce, blog, etc.) and define the target audience;
• Preliminary research to identify best practices among your competitors and the expectations of your target audience;
• Creation and implementation of a graphic charter (logo, colors, typography, imagery) and editorial charter (storytelling, standard content) adapted to your project;
• Website or web application development ;
• Test the site on different browsers and devices, check functionality, optimize loading speed, and correct any bugs;
• Putting the site or application online.

HEC Junior Conseil is regularly asked to carry out internal company audits. This need sometimes stems from a desire toobtain future certificationsor to employee satisfactionan essential lever for improving performance and well-being within your company.

Our project managers work closely with a variety of people to understand the challenges and difficulties faced by your teams. The audit begins by clarifying the company's objectives: understanding sources of dissatisfaction, assessing employee commitment, or identifying levers for improvement.

We then design a comprehensive questionnaire, covering all relevant aspects of the working environment, which is distributed anonymously to employees to encourage honest and accurate responses. Once the data has been collected we analyze trends, strengths and areas areas for improvement.

At the end of the audit, we draw up a detailed detailed report on the resultsincluding operational and strategic recommendationsand discuss actions to be taken with management to improve internal satisfaction and strengthen employee commitment.

Marketing experts, HEC Junior Conseil has carried out numerous positioning studies for companies in various sectors.

Thanks to our more than 150 specialized databaseswe deepen our analyses using financial, strategic and operational information. A marketing positioning study consists of assessing the position of a brandof a brand, product or service in the marketplace, taking into account consumer perceptions, consumer perceptions, market trends trends and competitive advantages. This analysis enables us to define a unique and differentiating positioning in the minds of our customers.

Project milestones :

• Preliminary market research and analysis of current and potential competitors;
• Segmentation of the study according to the companies to be compared and the customer's specific needs;
• Preparation of final deliverables, including the creation of detailed company sheets.

We then draw up a summary report presenting the results of the positioning study, along with strategic strategic recommendations based on our analyses.